The final promo video was packed with engaging, interactive content synchronized with epic techno music overlay to create even more excitement during the product launch keynote. Today’s standards dictate flawless presentations in the increasingly competitive bicycle industry. In the end, customers make their buying decisions not only based on factual information but also based on their feelings and brand recognition.
We can all agree that a promo video is more engaging but detailed hi-res 3D stills have still their place in the presentation during the keynote, on the product website, or in the product catalog. You can see some of them here just to paint a picture of how detailed the bike’s 3D model was.