Case study

Kellys Tygon

Presentation of all new electric bike model Tygon included creating detailed 3D renderings and a high-end promo video.

Client

Kellys Bicycles

Dates

Dec 2018 – Feb 2019

Scope of project

High-poly bicycle modelling
Rendering and postproduction
Animation and rigging
Promo & explainer video production

Challenge

Our main goal for this project was to introduce the brand’s first electric bike with fully integrated battery to the mountian biking community, general public and resellers. The bike is packed with new and exciting features that should help Kellys enter the lucrative and competitive e-bike segment.

Generally, the concept of an e-bike is very well known. Kellys needed to present their new electric solution in a more exciting way to inspire their wide customer base to make a purchase.

Juraj Krc, Founder, WOOW Studio

Solution

We have created a set of 3D renderings and an engaging promotional video with a lots of detailed shots and cool animations explaining how Kellys approached building their new e-bike. The animation clips included a detailed description of the bike’s capabilities and performance stats to paint a better picture for viewers and resellers.

Promo video

The final promo video was packed with engaging, interactive content and useful information for Kellys’ dealers and resellers. Today’s standards dictate flawless presentation in inclreasingly competitve e-bike industry. In the end, customers make their buying decisions not only based on the factual information but also based on their feelings and brand recognition.

225 hours

spent on the modeling and
animating the bike.

120 hours

spent on the rendering stills and animation clips.

30 hours

spent on the postproduction and video editing.

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