Case study

Koma Modular

Presentation for Koma’s new modular building offering included creating detailed 3D renderings and virtual product showroom.

Client

Koma Modular

Dates

Jun 2019 – Aug 2019

Scope of project

High-poly modeling
Rendering and postproduction
Custom app programming
Virtual showroom

Challenge

Our primary goal for this project was to introduce the concept of container living to the general public and potential partners or investors. As the name suggests, it’s a modular solution that can be customized by customers before it’s built. The client requested the containers to be placed in a natural environment with all possible customization capabilities based on the current catalog.

The first impression counts. That’s why placed the containers in the calming and pristine nature. It not only creates an artistic setting but also presents the product in its natural environment.

Miroslav Juras, Head of CGI, WOOW Studio

Solution

We have created a special virtual showroom experience that is available on Koma’s website for everyone to see and try. It works with all operating systems and device types. The best thing is that they don’t even need a VR headset. It helps visitors to experiment and customize the containers, choose the right material and see the scale of the container in “real” life.

Virtual showroom

Koma’s new virtual showroom has multiple sections where visitors can explore a container’s interior and exterior and customize it to their liking. All changes and modifications to the container’s look are displayed in real-time and customers can see them right away. Once they are happy with the configuration, they can submit an inquiry. All settings will be attached, so Komas’s salesperson knows exactly what the potential customer is looking for.

This is an ideal solution for Koma’s marketing team that presents the modular solution on various roadshows and expos. It also helps to save costs for building and transporting sample units.